Magazine research

As another part of our research, we had to research everything about a magazine company of our choice. We had to analyze their own magazines, how much profit they made, how much they loss, and more. 

1. I choose Meredith  

1.  

    2.
   

   A) Approximately $683 million in profit in 2021 

   2. B) $310 million from subscriptions and almost 45% of all profit in 2021, $66 million came from single copy purchases accounting of 10% profit in 2021, %307 million came from advertising making up about 45% 

   3. C) They sold more physical copies totaling to $948.1 million compared to $81.9 million online copies.  

   4. D) Meredith spent %1.02 billion in 2021, accounting for 32.4% of all revenue from that year. They spent $507.9 million on printing 

   5. E) Meredith profited $159 million in 2017, $159 million in 2018, $328 million in 2019, $159 million in 2020, and $683 million in 2021 

   6. F) Better Homes and Gardens: lifestyle  

   People: Celebrity and human interest 

   Magnolia Journal: lifestyle  

   1. a) Better homes and gardens sold 7.6 million physical copies and 15,000 online, people sold 3.4 million physical copies and 15,000 online, and magnolia journal sold 1 million physical copies and 1000 online 

   2. b) All of these magazines main audience is homeowners, married couples, college graduates, and parents 

   7. G) The three biggest advertisers were Kroger, L’Oréal, and Toyota  

   1. a) Kroger spent $1.03 million on advertising  

   2. L’Oréal spent $12 billion on advertising  

   3. Toyota spent $1.55 billion on advertising  

   2. b) Kroger is a company which mainly focuses on food delivery which delivers groceries straight to your house with an insulated van, but also have standup location stores.

   3. 

   4. 
      

   5. L’Oréal sells beauty products mainly targeted towards women. Toyota sells cars in all different varieties such as trucks, SUV’s hybrids, and minivans. 

   3. c) Kroger’s target audience is in local communities who prioritize convenience, affordability, and a wide range of product choices for their grocery shopping, L’Oréal’s target audience spans various countries and cultures who value self-expression, self-care, and staying on-trend,
      

   4. 
      and Toyota’s target audience includes consumers in various regions around the world reliability who value fuel efficiency, and practicality in their vehicles 

   4. 
      d) All the main audiences for the top three magazines match with the three biggest advertisers main audiences. 

    

    

   3.  

   1.  Forbes, Vouge, ELLE 

   2.  3.

   a. Forbes and Vouge both were mainly about drama going on in the community. All the official social media accounts for these magazines have a blue check mark. 

   b. Only Vouge magazine has a direct button to look at their products. Elle post more fashion than the other two. 

   c. Info such how many post, followers, and following are all available on each page. Forbes main office location is also included on their page 

   d. On all the companies websites, it starts with their name at the top, underneath is the profile picture, to the right is the follower count, then the page biography, then special stories from the past, then the posts. Since Instagram has different fonts for IOS and Android, so since im on android, I see “roboto” 

   e. These pages all condense their profile picture to include their company logo using different fonts and the blue check mark helps draw viewers attention